Project address: An der Flurscheide 1, 99098 Erfurt, Germany

1860 LED luminaires with a total installed lighting power of 89,70 kW and a total area of 11.600 sqm

Interior & Exterior Light Design using Dialux EVO

Lighting plans using Autodesk Autocad 2018

Year of implementation: 2018

Selgros Cash & Carry is one of the leading cash & carry providers in Germany. Its stores offer over 67,000 food and non-food items and fulfill the needs of more than 1,6 million customers every year.

The new competitive edge for retailers is customer experience, especially in the fresh food sector, so the aim with this illumination project was to enhance the way people perceive the merchandise. 

For this purpose, I used special light colors for each major food and non-food groups as following:

BVF special color for fruit, vegetables, and cheese

FBS special color for fresh bread, pastries, and wine

FSH for fresh fish and seafood

FSM and FZM special colors for fresh meat and frozen meat, respectively

FAS for clothing, shoes and accessories